Early Work

 

After graduating from design school, I worked for several design consultancies in and around Chicago. I followed my consultancy experience with a tenure at Motorola Mobility and Whirlpool/KitchenAid, before joining Poly (Plantronics + Polycom). Each of these roles offered diverse experiences, and allowed me to hone my skills as a hardware and UX designer. Below, you'll find a cross-section of my early work, spanning the years before I joined Whirlpool/KitchenAid.

 
 

Motorola Mobility Overview

 

As a Sr. Designer for Motorola Mobility, I worked primarily on Messaging products. This was the pre-smartphone era. The Razr was in development, and small text messaging products were all the rage. Blackberry was the leader in SMS communication and Motorola and Nokia were battling for dominance in the mobile phone market. My official title was "Sr. Designer, European Liaison V. Brand". Motorola's "V." sub-brand, focused on the youth market. The V. design team was based in Northern Italy. I spent much of my time in and around Milan, working with the European designers to create "vision products" to define and illustrate new opportunities for Motorola. I also worked on the occasional mobile phone program.

 
 
 

Motorola V100 Messenger

The V100 was the equivalent of a "feature phone" for teens and 'tweens. It combined a mobile phone, email/messaging, gaming and music in one device. The full QWERTY keyboard made texting much easier than its phone contemporaries.

 
 
Motorola V100 messaging device

Motorola V100 messaging device

 

Early concept sketches - John Ledingham, Motorola Design

Early concept sketches - John Ledingham, Motorola Design

V100 color study

 

My role: Industrial Design Lead

 
 

Motorola iDEN i700

The i700 was the second generation of Nextel's push-to-talk phones. As the lead designer on the program, my goal was to create a product that would be tough enough to stand up to the rigors of construction work, while also being desirable to the "active lifestyle enthusiast" (i.e. campers, hikers, mountain bikers, etc.). It was a runaway hit, remaining in production much longer than most of its contemporaries.

 

Early concept sketches - John Ledingham, Motorola Design

Photoshop renderings - John Ledingham, Motorola Design

Production i700

 

My role: Industrial Design Lead

 

Motorola Messaging Portfolio

 

A cross-section of the programs on which I worked during my tenure with Motorola Mobility. Most of this work was created for Motorola’s “V.” sub-brand, intended for the youth market. Many of the programs at Motorola were collaborations with key customers like Timex, MTV, and a number of mobile phone carriers.

 

Motorola/Timex Messaging Watch - John Ledingham, Motorola Design

Motorola Fashion Messenger - John Ledingham, Motorola Design

Motorola youth pager - John Ledingham, Motorola Design/Brooks Stevens Design

U-flip mobile phone - Matthias Richter/John Ledingham Motorola Design

 

My role: Industrial Design Lead and/or Team Member

 

Consultancy Experience

I "grew up" as a designer in the Midwest, working in and around Chicago. One of the greatest things about consultancies is the wide variety of work. When I worked for Herbst LaZar Bell, most of the projects were housewares and electronics related. When I worked for Brooks Stevens Design, there was a strong focus on transportation design. Priority Designs specialized in sporting goods and plumbing (a strange, but very lucrative combination). A good design consultant is an "expert generalist", building a broad, well-crafted skill-set, as he or she moves from project-to-project.

 

Briggs & Stratton / Yard-Man Battery-powered Mower

Briggs & Stratton approached Brooks Stevens Design with a significant design challenge: Create the first large-scale production battery-powered mower. Briggs & Stratton were predicting that gas-powered mowers would eventually become obsolete, and this was the answer to that problem. The mower was intended to be the first of many battery-powered devices by Briggs & Stratton. As it turned out, Briggs & Stratton sold the mower to Yard-Man (it was never branded Briggs & Stratton) and continues to feel gas-powered mowers and engines today.

Briggs & Stratton Yardman battery-powered mower

Briggs & Stratton Yardman battery-powered mower

 

My role: Industrial Design Lead

 

A Cross Section of Work

The advantage of consultancy work is that a designer has the opportunity to work on a wide variety of products and brands. I was fortunate to have worked on a number of very interesting product categories, including: Automotive, medical, power tools, toys, plumbing, lawn and garden, sporting goods, and more.

GM Asia car stereo - John Ledingham

Tonka construction toy - John Ledingham, Priority Designs

Huffy Sports basketball base - John Ledingham, Brooks Stevens Design

Lanier Copier - John Ledingham, Joss Design Group

American Standard jetted tub - John Ledingham, Priority Designs

Snap-on Drill - Scott Micoley/John Ledingham, Brooks Stevens Design

Briggs & Stratton engine - John Ledingham, Brooks Stevens Design

Milwuakee Tool grinder - John Ledingham, Brooks Stevens Design

 

My role: Various